Boutique Service. Big Results.

Selling a home in Southwest Florida’s luxury and lifestyle communities requires more than just listing it - it takes strategy, presentation, and the right local connections.

Home Valuation
Seller's Guide

Your Boutique

Why Sellers Trust Us

Whether you're selling your primary residence or a vacation home, our boutique brokerage provides personalized, full-service representation from day one.

Local Knowledge You Can Count On

We live and work in the communities we serve and we are full-time brokers. We understand buyer behavior in a second-home market and position your property accordingly.

Concierge-Level Listing Strategy

Your home deserves to stand out. From professional photography and video to staging guidance, pricing strategy, and exposure through targeted marketing - we manage every detail for maximum impact.

Trusted By Seasonal & Out-of-State Sellers

Many of our sellers live elsewhere. We make remote selling easy by handling showings, vendor coordination, and communication on your behalf - so you can focus on what’s next.

Negotiation Experience & Market Insight

We’ve sold millions in luxury real estate, and we know how to present offers, protect your interests, and close smoothly - even when buyers are paying cash and moving fast.

Home Valuation

Home Valuation

Thinking About Selling?

Let’s have a conversation. We’ll provide a free market valuation, walk you through our selling strategy, and share how we can help you reach your goals.

Unlocking Maximum Value From

Your Home Sale

Our step-by-step Seller’s Guide walks you through everything — from prepping your home and timing the market to negotiating offers and closing with confidence.

Cover

The Complete Playbook

SELLING A HOME

Selling a Home

"“We are very pleased to pass on our Florida home in tip top condition (where we spent many happy hours) to the new owners. Thank you again for all of your hard work and diligence. You guys were amazing when we made our Florida purchase, and years later, have been spectacular in your efforts helping us sell our condo in a very difficult market. We cannot say enough about you and your team and will Read MoreRead Less
"Steve and Greg did a fabulous job for me in a very tough selling climate. They led the way by working to get more showings by doing 2 open houses (normally not needed, but this selling climate demanded them). Their entire staff was always available to talk, to provide helpful info and answer any questions. I always knew when there was a showing and received feedback from them all. In the end, the Read MoreRead Less
"Steve and Greg did a fabulous job for me in a very tough selling climate. They led the way by working to get more showings by doing 2 open houses (normally not needed, but this selling climate demanded them). Their entire staff was always available to talk, to provide helpful info and answer any questions. I always knew when there was a showing and received feedback from them all. In the end, Read MoreRead Less
"We bought a Steve Horn, Greg Backus listing in Estero. Steve and Greg were attentive to even the smallest detail and made the purchase easy and fun. They put us on a fast track to success by recommending a cracker-jack Lender and Title company. The turnkey solution the Horn Backus Group provides makes the transaction easy, clean and quick. We highly recommend. We wish you every continued success Read MoreRead Less
"We bought a Steve Horn, Greg Backus listing in West Bay Club, Estero. Steve and Greg were attentive to even the smallest detail and made the purchase easy and fun. They put us on a fast track to success by recommending a cracker-jack Lender and Title company. The turnkey solution the Horn Backus Group provides makes the transaction easy, clean and quick. We highly recommend."
"My business partner and I recently sold a condo that was listed with Steve and Greg. Not only did they sell our condo in a difficult market, but they were helpful, professional and kept us informed all throughout the process. We would highly recommend the Horn and Backus Team for your real estate needs."
"My business partner and I recently sold a condo that was listed with Steve and Greg. Not only did they sell our condo in a difficult market, but they were helpful, professional and kept us informed all throughout the process. We would highly recommend the Horn and Backus Team for your real estate needs."
"I was so blown away with the professionalism of Greg and his team. I asked for a lot and he and his team were there providing me with all the answers and more. Fantastic experience!"
"Steve and Greg are a pleasure to deal with. 10 years ago they sold us a piece of property that we built a home on. Recently, they helped us sell it, and buy another home. Totally seamless transactions, incredible customer service. Helped us find a home inspector, helped us find a local bank, help us even find a local repairman to fix a few odds and ends. Well, I hope to never have to sell or buy aRead MoreRead Less
"We have used Steve and Greg to sell and purchase at least 5 properties in SW Florida. We have recommended them to family and friends, with great results. They are extremely knowledgeable about the market and offer great advice as to pricing. They are hard working and pay attention to every detail. In addition, they keep their promises and respond promptly to questions or concerns. They have our hiRead MoreRead Less
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Success Stories

Transforming Dreams into Realities