Boutique Service. Big Results.

Selling a home in Southwest Florida’s luxury and lifestyle communities requires more than just listing it - it takes strategy, presentation, and the right local connections.

Home Valuation
Seller's Guide

Your Boutique

Why Sellers Trust Us

Whether you're selling your primary residence or a vacation home, our boutique brokerage provides personalized, full-service representation from day one.

Local Knowledge You Can Count On

We live and work in the communities we serve and we are full-time brokers. We understand buyer behavior in a second-home market and position your property accordingly.

Concierge-Level Listing Strategy

Your home deserves to stand out. From professional photography and video to staging guidance, pricing strategy, and exposure through targeted marketing - we manage every detail for maximum impact.

Trusted By Seasonal & Out-of-State Sellers

Many of our sellers live elsewhere. We make remote selling easy by handling showings, vendor coordination, and communication on your behalf - so you can focus on what’s next.

Negotiation Experience & Market Insight

We’ve sold millions in luxury real estate, and we know how to present offers, protect your interests, and close smoothly - even when buyers are paying cash and moving fast.

Home Valuation

Home Valuation

Thinking About Selling?

Let’s have a conversation. We’ll provide a free market valuation, walk you through our selling strategy, and share how we can help you reach your goals.

Unlocking Maximum Value From

Your Home Sale

Our step-by-step Seller’s Guide walks you through everything — from prepping your home and timing the market to negotiating offers and closing with confidence.

Cover

The Complete Playbook

SELLING A HOME

Selling a Home

"We were very happy with our experience with the Horn/Backus team. Steve Horn provided us with suggestions based on his years of experience, and our sale went smoothly from start to finish. We were especially impressed with Steve’s availability - he always answered the phone or replied to messages extremely promptly. Definitely recommend."
"We have been working with Steve and Greg for the better part of seven years. We have been able to count on them for their knowledge of the West Bay realestate market in Estero Fl. Steve has successfully negotiated two sales for us . The most recent, Indigo, in West Bay. We highly recommend them for your realestate needs."
"We have been working with Steve and Greg for the better part of seven years. We have been able to count on them for their knowledge of the real estate market in Estero, FL. Steve has successfully negotiated two sales for us. The most recent was Indigo in Estero. We highly recommend them for your real estate needs."
"Without a doubt, Greg and Steve were the best real estate team I’ve ever worked with. They were consistently responsive, knowledgeable, and detail-oriented from start to finish. As an out-of-town buyer in SWFL, I needed a team I could trust—and they handled everything seamlessly. They answered questions quickly, provided excellent local resources, and anticipated my needs, making the entire proces… Read MoreRead Less
"We worked with Greg Backus and Steve Horn of West Bay Realty when we bought our house in Estero. They helped us through every step of the process, and answered our texts and phone calls within minutes. They have an extensive network of handymen, electricians, plumbers, roofers, etc., they can call on at anytime, for any issue that comes up. We could not have asked for better partners in our tran… Read MoreRead Less
"We worked with Greg Backus and Steve Horn of when we bought our house in Estero. They helped us through every step of the process, and answered our texts and phone calls within minutes. They have an extensive network of handymen, electricians, plumbers, roofers, etc., they can call on at anytime, for any issue that comes up. We could not have asked for better partners in our transaction, and we h… Read MoreRead Less
"Steve, Greg and the entire Horn Backus Team are true professionals. Over the past 5 years they have represented us in two purchases and one sale. Each transaction, from negotiations to closing, went very smoothly. Steve and Greg hold a wealth of knowledge and experience of all facets of the SWF residential market. They are generous with their resources and work tirelessly for their clients."
"We have purchased two houses and sold one with Steve and Greg in the last three years. The experience we’ve had with the Horn and Backus team has always been an easy and smooth transition before, during and after the sale. We have been able to depend on them for help after the sales for recommendations and information on contractors, service providers etc. We highly recommend the Horn and Backus t… Read MoreRead Less
"We have purchased two houses and sold one with Steve and Greg in the last three years. The experience we’ve had with the Horn and Backus team has always been an easy and smooth transition before, during and after the sale. We have been able to depend on them for help after the sales for recommendations and information on contractors, service providers etc. We highly recommend the Horn and Backus… Read MoreRead Less
"Steve, Greg and the entire Horn Backus Team are true professionals. Over the past 5 years they have represented us in two purchases and one sale. Each transaction, from negotiations to closing, went very smoothly. Steve and Greg hold a wealth of knowledge and experience of all facets of the SWF residential market. They are generous with their resources and work tirelessly for their clients. Ma… Read MoreRead Less
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Success Stories

Transforming Dreams into Realities

Get ready for your perfect neighborhood!